Comcast recently announced results of a viewership study of the company’s Xfinity on Campus service that shows live is the preferred method of viewing for college students, followed by video on demand, and then DVR. The service, which includes access to live and on demand programming from 100+ channels anywhere on campus, has doubled in size in just two years and is now available at more than 130 schools nationwide.
Minnesota schools featuring Xfinity on Campus service include Concordia University-St. Paul, University of Minnesota, St. Catherine University, St. Thomas University, Bethel University, and Martin Luther College in New Ulm.
Among the study’s findings, students prefer viewing on laptops over mobile devices and in particular during prime time on Thursday and Sunday. Other highlights include:
- Live TV Matters: 44 percent of total video consumption was live, followed by video on demand at 37 percent, and DVR at 19 percent.
- Sports Reign: Live sports dominated the top 10 most-watched programs, fueled by the NBA and NFL playoffs, the Winter Olympics, Super Bowl, and the NCAA basketball tournament.
- Must-See TV: Among the most popular live programs were This is Us, Grey’s Anatomy, The Bachelor, Jersey Shore: Family Vacation, Riverdale, The Good Doctor, Keeping up with the Kardashians, grown-ish, Modern Family and Law & Order: SVU.
Xfinity on Campus includes every major broadcast network, as well as channels like AMC, Bravo, Comedy Central, ESPN, FX and MTV through Comcast’s Xfinity Stream app and portal. The service also includes access to thousands of current season TV shows and hit movies via Xfinity On Demand. Xfinity on Campus is included with room and board for students living in on-campus housing.
For more information about Xfinity on Campus, click here.
